Junpaku no Koibito Bizarre Jelly

Japanese Title: 純白の恋人 ビザールジェリー

English Title: Pure White Lover Bizarre Jelly

Concept / Plot
This is a fictional japanese anime existent within the universe of No More Heroes video game. It is a magical girl mecha series which centers around three schoolgirls who fight monstrous beings, primarily using a giant mecha called Glastonbury and its individual, perfectly autonomous units. They are Ichigo Beniyama (Strawberry), Ichigo Aota (Blueberry) and Ichiko Kigawa (Cranberry). The fictional franchise serves as a parody of "moe" themed entertainment and their occasionally questionable design elements attracting fans like Travis Touchdown (the main character of No More Heroes Video Game).

In No More Heroes 2, the second season called Pure White Lover Bizarre Jelly 5 is introduced. Two new magical girls are included to the group: Ichiko Kurogi (Nutberry) and Ichigo Kisaradzu (Gooseberry). This sequel has also an official anime opening.

Appearance in No More Heroes Video Games
While the anime does not exist in reality, its appearances in No More Heroes imply that it is a commercially successful series in that universe. Travis Touchdown, the game's main protagonist, owns dozens of pieces, if not hundreds of pieces of Pure White Lover Bizarre Jelly merchandise. His motel room contains several obvious examples of action figures, pillows, clocks, soundtracks, stickers, a calendar, a poster, and even a video game. Travis can also obtain a number of official clothing from the series, sporting such designs as the likenesses of the three main characters and even of their individual Glaston units. A limited edition pink and white-toned jacket, pants and belt set also sell high to merchandise collectors.

In "No More Heroes 2: Desparate Struggle", Dr. Naomi built Travis a fully-working, full-sized version of the combined Glastonbury, controlled by Travis' motorcycle, and complete with all the same weapons. The Glastonbury emerges from the pool of the late Death Metal's estate when summoned. He uses this to fight Charlie MacDonald's (Assassin #25) giant mecha, the Santa Death Parade. At the climax of the fight, the Glastonbury throws the Santa Death Parade into outer space and finishes it off with its ultimate attack, "Anarchy in the Galaxy." Sylvia congratulates Travis on a job well done, but was forced to confiscate the mecha, the UAA considering it a public nuisance.

In the second game, Travis can play the Junpaku no Koibito Bizarre Jelly 5 game and an anime opening is shown if he clear the stage.